Friday, 4 April 2014

Weekly News Digest - 4 April 2014

Innovations in packaging takes the headlines this week's news.
Firstly, new from Sephora! If you love to try to new nail colours but always end up to loads of hald used bottles, then this innovation may be for you! Sephora is launching a set of one-time-use nail polish samples. 
Sephora Formula X Press Pod Sample Polish CollectionsThere are 24 colours in the launch collection, all from Sephora’s Formula X range Each comes in a Press Pod with a built-in brush, and enough polish to cover ten nails with two coats of polish. Intended to give the chance to experiment with new colours without making the commitment to buying a full bottle, they are suitable for travel purposes. To use, break off the top of the pod and roll the brush between the fingers which causes a drop of nail polish to appear in the middle of brush. 

New samples will be available online from April.  Although nail polish is a “banned” product category in US to UK delivery, it appears as though it is ok to order polish from Sephora.fr and should be c €45 (based on the quoted US price). Take a look at my blog post The Definitive Guide to Ordering from Sephora for Delivery to the UK for the low down on how to order. Look out for the remainder of Formula X’s 200 shades in this format in the future.

Charlotte Tilbury has launches Bigger, Brighter Eyes CollectionIconic make-up artist Charlotte Tilbury has launched her latest eye make-up collection, titled ‘Bigger, Brighter Eyes’, in an innovative video box presentation.  As you open the lid, the video which begins to play a tutorial on how to create ‘bigger, brighter eyes’ given by Charlotte Tilbury herself.
Priced at £85 (contents worth £103), the kit contains;
Full Fat Lashes Glossy Black Mascara
Rock 'N' Kohl Eye Cheat Eye Liner
Rock 'N' Kohl Eye Liner in a choice of Midnight, Mink, Violet, Black or Brown 
The Retoucher Conceal & Treat Stick in a choice of 4 colours
Life Changing Lashes Eyelash Curlers £18

Finally, watch out for the following QVCUK.com Health & Beauty TSVs this coming week:
Mally 6 Piece Guide To Gourgus Collection (Item no 205030)







Advance notification of QVC item numbers courtesy of Ian Burkitt, with permission

Has anything new caught your eye this week, do let me know in the comments section below!

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