Friday, 28 March 2014

Weekly News Digest - 28 March 2014

Superdrug is expanding its B. range over the next few months.  

B. Rescued Energising Balm just launchedJust released is the multi-tasking B. Rescued Energising Balm (available now, £10.99), which claims to give dull, tired-looking skin an instant radiant glow. It targets dark circles, puffiness and lacklustre skin, provides lasting hydration and can be used as a base for make-up or as a facial mask. Following in the summer will be two more new B. products, namely; B. Treated Blemish Gel and B. Glycolic Cleanser.  The Gel contains ingredients such as salicylic acid, witch hazel and hyaluronic acid to tackle spots, reduce redness and swelling, and keep the skin hydrated. The Cleanser uses glycolic acid as a natural exfoliant and moisturiser for the skin, as well as providing anti-ageing benefits. Both of these will retail at £6.99.
The current rage for well-groomed brows continues with the launch of the B. Defined Eyebrow Kit (7th May). The set contains a wax to set, two brow shades (light and dark) and a creamy highlighter as well as a dinky double-ended applicator. It will be priced at £9.99.
Superdrug B. Defined Brows and B. Bright Complete Eyeshadow coming soon

Also launching in May is B. Bright for Summer, a bright new summer limited edition make-up collection.  This includes B. Stunning Vibrant Eye Shimmer in Tropic and  the Pop Art-inspired B. Complete Limited Edition Eyeshadow Palette, with three highly pigmented strong pastels and an eye primer. Both the eyeshadow and eye shimmer are priced at £6.99.

Ultrasun Pre-Sun Tan Optimiser 150mlHow well do you know your ABCs?  First there was the BB (Beauty Balms) and CC (Colour Correction) creams, then the double-Ds (oh er, Matron) with Daily Defense. However, as our appetite for alphabet-creams appears to be growing unabated, so the marketers are moving up the alphabet.  Keep your eyes peeled this summer for the latest trend, for EE’s –standing for Extra Exfoliation granules which you add to existing preferred cleanser.  

If the lovely spring sunshine has been making you think about the coming summer months, Ultrasun Pre-Sun Tan Optimiser 150ml launches 3 April. 

Finally, watch out for the following QVCUK.com Health & Beauty TSVs this coming week which also features Ultra Sun:
Ultrasun Glimmer TSV QVCUK
Ultrasun Super High TSV QVCUK UltraSun 5 piece kit (item 204793, from midnight 3 April) available in the options of "Glimmer" (pictured left) and "Super High".
From left to right:  Glimmer 20spf 250mls, Family 30spf 250mlsAfter Sun 125mls, Face 30spf 50mls and UltraLip

The Super High collection contains Extreme 50+spf 200mls, Family 30spf 250mlsAfter Sun 125mls, Face 50+spf 50mls and UltraLip.





Advance notification of QVC item numbers courtesy of Ian Burkitt, with permission

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